A long-time client, MagnaReady was at the forefront of the adaptive clothing movement. Inspired by her husband’s Parkinson’s diagnosis in his 40s, Maura Horton invented a magnetic closure system for clothing. Media coverage helped her grow MagnaReady from an online business to a licensed brand sold by Macy’s, DXL, Duluth Trading Company, Kohls, Men’s Warehouse, and Land’s End. MagnaReady has been seen on CBS This Morning, FOX News, CNN with Dr. Sanjay Gupta, in the New York Times, Wall Street Journal, Inc., ESPN.com, Daily Beast, People Magazine, The Mighty and BuzzFeed.
Stats-at-a-Glance: 135 Pieces of Coverage, 8.2M Print Readership, 7.25B Online Readership, 9.31M Estimated Coverage Views.